Muscle Cars Of The 1960’s The Ford Mustang
When the innovative and trendsetting Ford Mustang automobile legend was introduced to the market, nobody expect its extraordinary increase in sales and fame to automobile enthusiast. It was Jon Najjar and Robert Eggert responsible to make them happened. Ford Motor Company introduced Mustang at the New York World’s Fair in April 17, 1964. Mustang was new design base on the combination of Thunderbird and Ford Falcon.Under the leadership of Ford Company president Robert McNamara Ford had pioneered such concepts as automobile safety and the conceptual marketing of “economy cars” rather than the “big boats” that the market leader G.M. ( General Motors) was famous for. The Ford Falcon was Ford’s very successful economy car model. Essentially the Mustang was built on this proven platform. Ford’s costs and time needed to bring the Mustang to market were little in comparison to a totally brand new product. Production problems as well were not an issue. Hence Ford could readily introduce a very reasonably and low priced sporty product for “60’s” generation and ramp up production in a snap.
